February 10, 2011 - A new study tested attitudes of smokers as a predictor of cessation efforts among Midwestern smokers. Results showed that levels of experienced failure to control smoking and plans to quit significantly impacted individuals’ attitudes. Explicit attitudes predicted later cessation among those with low levels of past failure to control smoking. On the other hand, implicit attitudes predicted later cessation among those with high rates of experienced failure to control smoking, if they had a plan to quit. Interventions may need to consider attitude change in their design to help smokers succeed in quitting.

For more information, please see: http://www.ncbi.nlm.nih.gov/pubmed/21198227