The Robert Wood Johnson Foundation has released a podcast with Dr. Tracy Orleans, the Foundation’s senior scientist, that  explores how a consumer approach could vastly increase interest in tobacco cessation products and services.  “Reaching more smokers, and especially the most underserved, with effective treatments represents an enormous untapped opportunity for reducing the nation’s adult tobacco use—the single greatest cause of preventable death and disease, and a major source of health care burden and disparities,” said C. Tracy Orleans, Ph.D.  Orleans also talks about key research and tools from the Consumer Demand Roundtable, a project of the National Tobacco Cessation Collaborative. To listen to the podcast, please click here.