January 17, 2012   The Canadian Cancer Society has launched Break It Off - a new digital campaign funded by Health Canada to promote tobacco cessation. Led by the Society’s free cessation service - Smokers’ Helpline - the campaign is aimed at young adults, age 19-29, who have the highest smoking rate in the country.

“The Government of Canada is proud to support the Canadian Cancer Society in encouraging and enabling young adults to quit smoking,” said the Honourable Leona Aglukkaq, Minister of Health. “Overall smoking rates have dropped significantly in recent years, but rates among young adults aged 20 to 24 remain well above the Canadian average. This is why Health Canada is supporting this important project, which will use the strength of social media to help reduce tobacco use among this priority demographic.”

For More Information:
http://www.digitaljournal.com/pr/549753