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Can Facebook Make You Quit Smoking?

July 25, 2012  Facebook is good for a lot of things, but not many of them are actually productive. That could change after the release last week of an article suggesting that the power of the social-network behemoth could be harnessed to help influence our behavior for the better—for example, by helping smokers quit. Of course, social psychologists have known for decades that our social networks strongly influence us, that what our peers do can greatly impact our behavior. But it’s only now, with the explosion of online social-networking tools like Facebook and Twitter—which generate terabytes of useful data—and the advent of advanced network-mapping software, that researchers are ready to fully exploit the power of social networks.

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