January 16, 2012   Get ready for a barrage of ads that will come at you with a singularly mind-blowing message: Smoking is bad for you. Not just bad for you. Really bad for you. It’s a fact that should be obvious to any sentient being, yet within the next year or so, not one but two federal agencies, the Centers for Disease Control and the Food and Drug Administration, will be newly pounding the nation’s airwaves with anti-smoking ads.

As it turns out, anti-smoking ads actually do work. There’s plenty of academic research proving it. And there’s circumstantial, but no less compelling, evidence that in the absence of advertisements, smoking rates don’t go down as quickly as they would without the nagging. And that entails its own costs.

For More Information:
http://adage.com/article/news/funding-anti-tobacco-ads-fell-quitting-rate/232111/?page=1