Data from Popular Smoking Cessation App Shows Patterns on When Smokers Try to Quit
January 29, 2014~ The wide popularity of New Year’s resolutions suggests that people like tying personal change to a calendar event. It seems we feel a new year is a good time for a new us, but do we feel similarly about a new month or a new week? Evidence from 83,969 users who downloaded Smoke Free ‘“ Quit Smoking Now, between February 27th and 2nd December 2013 suggests that we do. Smoke Free is a smoking cessation app that prompts users to complete a diary of their cravings over the past 24 hours. In addition, half the downloaders are randomly assigned to an experimental condition where each day for 31 days they are challenged to complete a mission designed to help them fall out of love with smoking, manage their cravings and recast themselves as a proud non-smoker. As such, it may be the first randomized control trial of smoking cessation performed with an app.
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